Selling Without Selling: The Psychology That Gets Buyers Saying Yes | #119: Xhoni Mimillari
Description
Xhoni Mimillari is a LinkedIn coach who has helped more than 200 experts since 2019, including bestselling authors, high-performance coaches and CEOs with tens of thousands of clients. His clients have generated over $2.3M in inbound leads by combining human psychology, social selling and consistent content to help clients win more business and build brands people trust. With a background in sales and years of coaching experience, his approach focuses on trust, congruency and results that last long after the first conversion.
Listen to this episode for a free deep-dive into turning LinkedIn into a steady source of clients. You will learn how to convert silent lurkers into buyers, position your brand so prospects trust you faster, and use psychology-backed storytelling to inspire action without sounding salesy. Drawing on years of consistent posting and over 100 client success stories, Xhoni shares exactly what works, what does not, and how to stand out in today’s competitive LinkedIn landscape.
Connect with Xhoni:
https://www.linkedin.com/in/xhonimimillari/
https://xhoni-mimillari.mykajabi.com/
https://mimillari-consulting-2.kit.com/4ded68faaa
https://www.instagram.com/xhoni__official/
https://www.youtube.com/@xhoni96
Timestamps:
00:00 – Intro & why Xhoni is a trusted sales voice
01:15 – How LinkedIn turned into £2.3M in inbound leads
03:05 – From cold outreach to attracting ideal clients
05:20 – Building authority without chasing virality
07:40 – The mindset that drives consistent sales
10:05 – What most “value posts” get wrong
12:15 – Turning silent lurkers into active buyers
14:45 – Why most LinkedIn DMs never convert
17:05 – Sales lessons from years of client wins
19:20 – Speaking to the driver behind every decision
21:50 – Why authority beats attention in the long game
24:10 – The underrated power of personal brand
26:40 – How to build trust before you pitch
29:05 – Common mistakes killing your inbound leads
31:20 – The £2.3M sales playbook, step by step
33:50 – Sales content that feels natural, not pushy
36:15 – Leveraging YouTube alongside LinkedIn growth
38:40 – The LinkedIn growth tactic anyone can use today
41:10 – How to position yourself as a peer, not a follower
43:05 – Converting comments into actual clients
45:00 – Final mindset shift for long-term sales success
47:10 – Where to find Xhoni & closing thoughts
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